Our Mission

Bella Snow is dedicated to crafting the first sessionable beers for consumers of all tolerance levels.



Bella Snow is a low-alcohol, low-calorie, gluten removed, zero sugar beer.. and full of flavor! We wanted to create a beer for consumers of all tolerance levels or those choosing to take a walk on the lighter side. We’re eliminating the one and done mentality one customer at a time! These are active lifestyle beers that can be enjoyed after or during almost any activity!

Bella Featured Athlete: Bradley Terrell Professional Sprint Car Driver #43 Bella Snow Car

Meet the Team


(Sean left Mathew right 2011)


Sean Boisson was born and raised in Sonoma, California,  where he coaches the JV Baseball team for Sonoma Valley High School every spring (go Dragons!). Sean attended Sonoma State University, where he earned a Bachelor's of Science in Business Management, with an emphasis in Marketing. Sean broke into the beverage industry with Vita Coco Coconut Water, where he began to fall in love with the people and products he was surrounded by. Sean's professional journey later would lead him to Anheuser Busch, where he oversaw and launched the newly acquired brand, Spiked Seltzer in Calfornia. Having worked for category creators it was clear that his entreprenurieal route to market, his own creation, would be via a new niche. Sean and Mathew landed on Bella Snow. "Creating a successful business with my best friend has always been a dream of mine and now I get a chance to chase that dream and live it every single day."


(Mathew right, Sean left 2011)


Mathew was raised in Novato, California. He enrolled at Sonoma State University after graduating from St. Vincent de Paul High School in Petaluma. At SSU he earned his Bachelor’s of Science in Business with an emphasis in Finance. Mathew served as a chair member for his fraternity, Sigma Alpha Epsilon, during his time at Sonoma State.
During his college years, he began working for a general contractor, and joined a roofing company shortly after that.
"Overseeing operations for both companies allowed me to learn the ins-and-outs of running a successful small businesses."
In 2018 his best friend and he, Sean Boisson, whom he had lived with for two years at Sonoma State, came up with the idea for Bella Snow. After eclipsing a decade in his previous role, Bella Snow had transformed from an idea into a reality and Mathew eagerly transitioned to Bella Snow full time.

Velceny's Belle Noire Molly


Bella (AKA Molly) was co-founder Sean Boisson's childhood labrador. There wasn't a plum or zuchini that was safe when Molly was in the yard. Bella was a resourful creature of habit, you would be sure to find her out on the deck, bathing in the sun all spring and summer long. And she would momentarily abondon her loyal insticnts to secure the dryer vent through the cooler Northern California winter months. Molly was an adventure buddy, protector and best friend, always up for a run through the vineyards or a bike ride. When Mathew and Sean were naming their brand it was obvious it was to go to the dogs! I know what you're thinking and Molly Snow sounds more like a secret agent than a beer. We would always commented on her Faccia Bella, as an ode to her name, so this one's for you, girl!



Snow (AKA Snowy) was co-founder Mathew Rohrs’ childhood Akbash. She loved roaming the neighborhood, and keeping a watchful eye over the cul-de-sac. She was always in for a game of fetch, or for a chill session on the couch — and boy did she leave a solid layer of hair behind! She was the ultimate childhood buddy and never strayed away from adventure. Snowy represented everything there was to represent about enjoying a beer after work, the ultimate vibe. When Sean mentioned he wanted Bella, to represent Molly, it came together quickly! Miss Snowy, this next cold one, or two, is for you, cheers!

Sean on Build with Rob

What People Are Saying

"They taste like full bodied beer, they have all the flavor... without all the calories and carbs that come with normal beer. And, it's absolutely delicious!”

Lauren Levy

Published "Fit Foodie" Author

"I can definitely see a place at the table for this once the New Year’s resolutions start rolling in.”

Tanya Laurence


"Thank you so much for crafting Bella Snow! I have been wanting a great tasting beer that doesn't give me a hangover and finally you are here!.. I've been bringing Bella Snow with me everywhere I go so I don't have to drink wine or higher alcohol content beer. Thanks so much! You guys rock!"

Heidi R - Petaluma, CA.

One Very Happy Customer

As Seen In "The New York Times

One summer day in 2018, Sean Boisson was washing his car in Sonoma, Calif., when a bubbly little epiphany arrived. He asked his younger sister, Brittany Rossi, who was helping, if she wanted a second beer..